I had worked for people who were experts in marketing -- prepress, and branding boutiques -- and learned big-business marketing but nothing prepared me to face the world of the home-based business hands-on solopreneur. I made a lot of mistakes out of the starting gate, and I made some right moves, too. I got lucky breaks and flaunted my unique ingenuity, I gobbled up books, took classes both with local small business owners like myself, and international bestselling authors of marketing and branding books.
It wasn't knowing what to do that was the problem. It was all great advice. It was application that stood in my way. "How do I take what you just said and make it work for me?" I wanted to do it right, thus do it myself, and do it differently to stand out from everyone else. I took everything I learned, and applied it to my clients. Here's some of the struggles I help clients with:
When I started, I hung my shingle as a web and graphic designer -- lots of logos, business cards, websites -- and I found myself giving more and more coaching to my customers to help them hone their marketing messages, create content for their website, develop new products or programs for their business, etc. Then I started doing brainstorming sessions to help people come up with ideas for their business. It started taking up a significant portion of my time, so I got the training to become a professional coach.
It bothers me that someone else is going to make the same mistakes I made. Maybe they won't be as lucky as I was and stumble on a few key "right" things that will help them stay in business past the 5 year mark. Many people start a business and then they don't make it. 38% of new business owners fail because they don't know how to market or manage their business. More will fail because they didn't price their products or services right. So I want to help out. I don't want to just teach all the marketing, branding, and business management tricks I've learned; I want to help you apply the knowledge.
I think it's most important to have the coaching conversation about what you're doing, who you're doing it for, and what you're going to charge before you get the "essentials" for your business (a website and a business card) -- however, even if that's all you want, I can help with that too.
Please contact me to discuss your needs so we can get moving as soon as possible, with a service customized to your specific needs.
It is my mission to provide new business services with honesty and integrity, to always be up-front about my expectations to my clients, employees and contractors, and to provide information about what I do whenever possible because it is insufficient to merely teach people how to fish -- it's absolutely necessary to teach people how to teach people how to fish.
Helping people gets me out of bed every day -- it's what keeps me going. I'm going to make sure you can get out of your own way, that you do your business homework, help you be as productive and successful as possible in all areas of your life, such that you can find and help your clients. And when we are both successful, I lose you as a client and gain a terrific testimonial and you become a referral partner! A true Win-Win!
To take the first step, you have to contact me -- or call or text at 845-820-0262. I'll help you figure out what to do from there.
Eclectic Tech, LLC / Criss Ittermann / Middletown NY / 845-820-0262 / Contact by Email