I’ve decided to change from a package rate to an hourly rate on logo design. A logo needs to get the job done, and a package with a set number of trial & errors is not the best deal for the client. I can still offer a flat-rate on logo design, if you really like it, but I was considering raising my price to $1000, and that punishes clients who know exactly what they want and those who communicate effectively, make quick decisions, and the times that I hit the nail on the head the first time.

I decided to stop punishing the easy logo design clients, and start rewarding them instead by charging hourly creative charges. My creative charge is $70/hour because being creative is as tough as being technical (this is the same rate for my technical skills clients). This charge is at an hour minimum, charged in 15 minute increments, rounded up. So an easy logo can cost $70, a tough case can go for several hundred dollars, and you get to choose how long you want to nitpick over details (and it’s your logo — you SHOULD nitpick over the details!!!). Designing business cards, flyers, post cards, etc. goes under this category.

So what about people who need something easier, less creative?

While it can be time consuming, some clients just need artwork cleanup rather than creatives. If you never received a clean copy of your logo design suitable for imprinted products, or scaling up, Eclectic Tech is charging less for artwork cleanup charges. In-trade (printers, promotional product consultants, screen printers, designers, etc.) the charge is $50/hour. For one-time-only clients, i.e. direct-to-consumer, I’m charging $60/hour. So please come to me if you need your logo or artwork cleaned up for a project. Most artwork doesn’t take more than hour to clean up. Half-hour minimum, charged in 15 minute increments rounded up.

If you give me anything from a vague idealistic concept of what you’re looking for through a rough sketch (back of a cocktail napkin or computer mock-up rough) of what you’re looking for, it’s a logo design charge. If you have finished artwork that just isn’t up to snuff for the project at-hand, needs a text change, a color change, etc. then it’s a “light design” charge and goes under artwork cleanup. If you already have a business card, and you want the exact same design with a change in a phone number or color, the charge is an artwork cleanup charge.

Prices may change in the future after this blog entry. Please check my website for current charges.

My first client for artwork-cleanup is Prisms Promotions — I’ve done almost a dozen cleanup projects for them, and I’ve decided to advertise the service. See my portfolio page or testimonial page for more information on who is using this service.

I’m a website designer & programmer. I can work with anyone, anywhere in the world. I chose to be different and do most of my work in the local region. But like I said, that’s different. Many of my colleagues think more is better, and try to price low and gain money on quantity rather than quality, both of their clients and of their services.

When searching for a service online, I don’t care if you’re looking for website hosting, website design, logo design, custom graphics, or an alarm company (the only item in this list that I’m not providing), you probably want — or need — to know where the person is.

So how do you figure it out?

I wanted to use a specific set of examples in this post. Top-of-the-search engine results with fantastic prices, and absolutely no phone number or address to be seen on their website. Sites that ended up being in other countries. Websites with blatant grammatical errors that obviously still rake in enough cash to get to the top of Google search results on pay-per-click hot topics that are highly competitive.

But they asked me nicely to remove their website address and information from my blog. So I’m removing it. Not exactly sure what offended them about the post, as they were only a live example and it was true that they were in a foreign country, but I’ll remove it to keep the peace.

Some cliches exist for a reason. “You get what you pay for” is one of them. In a vast sea of choices and no education, people choose the products by lowest price. There’s either too much information, or not enough, to educate the consumer into making informed choices.

There are real dangers in sending your money to a foreign corporation. They can be of the most stellar reputation, 100% honest, hard-working people, but you are still never afforded the same protections and conveniences you have working with someone in the same town or at least the same state. It is much less convenient to do business out-of-state, or out-of-the-country. If it’s out-of-state you have the additional complications of figuring out which state/jurisdiction to interpret your contract in, and where you have to travel to in order to arbitrate disputes. In foreign matters, unless you have the type of money it takes to go to International court, you don’t have legal protections no matter what the contract says.

If you are going to a local company, you can check their mailing address, their reputation, get a real referral from someone you know to someone you know you can trust. You can track their professional affiliations, check the Better Business Bureau to see if there are complaints against them. And more.

So how do you figure out who people really are? There is a database that stores their legal domain registration information. There is real consideration to abolishing this information on the web, but in the meantime the more of us who are using it for legitimate reasons (to check on the idenitity of a service before purchase) the better. This database is accessible at http://www.whois.net/

If you enter theirdomainname.com into Whois you can see their registration record. Enter “theirdomainname” in the field for looking up domain registration data. Make sure the right suffix is selected (”.com”) and click GO!

Not all domains show legal registration information online. The domain owner can hide that information by paying their domain registrar a few extra bucks to make even that anonymous…. Then you need to get into some website gymnastics to figure out who these people are, and I am not sure it’s worthwhile. If they’re hiding, maybe they have something to hide. More often, though, people are banking on ignorance. This blog post is to help some people wake up and smell the scandal. The flip side of this idea: If you run a legitimate business, you should not be anonymous on the web, and prospective clients shouldn’t need to resort to the “whois database” method above, just to figure out where you’re located. I get a few junk mails and a junk fax or 3 for having my information up — the worst is the domain-registration related spam, but that’s a hazard of doing legit business on the web.

I suggest you look at people’s Contact Us page and check that their information matches their WhoIs registration — check their professional affiliations and their memberships in local chambers of commerce. Ask if there have been any complaints against them.

If you’re in the local region, you could ask for a face-to-face with the person you’re doing business with. The only way to see eye-to-eye on any project is to actually be able to look someone in the face.

Moral: You pay for what you get.

Good luck!

I’ve decided to change discount policies. There are two blanket discounts available:

Orange & Sullivan (NY) Chamber of Commerce members, and members of Business Exchange Network get a base 5% discount on Eclectic Tech’s easy-to-edit websites.

Child care professionals (including teachers, schools, and child care centers), holistic businesses & practitioners, organic businesses, and registered educational non-profits get a base 10% discount on Eclectic Tech’s easy-to-edit websites.

I’m extending a discount of 5% for any contract which is paid in full at contract signing. This discount is in addition to the discounts mentioned above. So for a chamber member to enjoy a 10% discount now requires payment in full up-front.

The discounts will no longer extend to other services or my hourly rates.

I’ve watched some very large contracts come through where chamber members would be getting a discount that is more than enough to pay for me to renew my chamber membership next year. I can’t sustain that level of discounting on my services, especially any services that are laborious and may not be furthering my overall goals in my business.

I’m sorry for any inconvenience. I will honor any proposals that have not expired, but the new policies will take place in any future or re-assessed contracts.

Bank acquisitions have become so commonplace around here that I’m not at all surprised to walk into my nice local upstate-only bank and find that some global giant is gobbling it up like yet another Pac-Man pellet. I look on with concern, watching them rip apart the interior of my local branches to change the branding so that we can know for 100% certain that our money is no longer helping a local institution.

They even tore out the ATM machine and replaced it with a Diebold monstrosity. It has all the bells and whistles, or should I say beeps. Every number in your password elicits a LOUD beep so everyone in the bank knows how many digits there are in your password. When the cash is coming out, it beeps loudly. Thanks for letting everyone in a 12-block radius know I now have cash in my pocket. Wheeeeee! I hope they’re not rolling out these monsters in NYC proper, but they probably did. Now they’re infiltrating upstate New York. As if it weren’t bad enough that the bank is changing, the new regime has installed monster equipment from the same company many people suspect have rigged elections. I’m scared to death to put my credit cards and debit cards into it’s gaping maw. The only thing I can say in its favor is that it has an exquisitely sensitive touch screen. Everything else — and I mean everything — disgusts me. Every. Shiny. Millimeter. And I’m a geek.

I had 2 accounts at this bank. One personal (free for life — *cough*) and one business. The business account’s days were numbered already — I never have enough money in the bank to escape monthly fees — the bank gave me my first year in business for free. I threw enough of a stink that I got my second year free. But any day now, the account is going to start costing me $12 a month. That’s enough chicken to feed my family for 3 weeks!! Forget it — I was SO out of there. I started shopping around for a new bank. One that respected that my miniscule business needs every penny it works so hard to earn.

The DDay was to be March 23. I needed that account closed before the official 100% turn-over to the other bank. I didn’t want them to send me new checks with a new routing number. I didn’t want their promises that things wouldn’t change too much. I didn’t want their new signage. I definitely didn’t want the Diebold ATM.

I had an outstanding check floating around in the wild, so I called the payee, and I made arrangements to send a money order and I was to put a stop payment on the check in question. They wrote a note in my account not to cash the check. I went to put a stop payment order on the check. Note the check is only for about $40.

It would cost me $33 to put a stop payment order on the check. For crying out loud, that feeds my family chicken for over 2 months! That’s a lot of rice & beans. I hope they sleep well at night! Who would put a $33 stop payment order on a $40 check??!?

So, given that it could cost me $40 if the check goes through after I get the money order — or $73 if it goes through but there are insufficient funds (but wait, then another $33 on top of that if the fee for insufficient funds sends the balance into the negatives!) — or $33 to put a stop payment on the check, I chose the best thing. I’m closing the account out. Right now. It’s cheaper. They’re absolutely INSANE. They’ve sold their soul to someone out there, and I’m just another cow to be milked for my money.

Good Bye. Good Riddance.

I want to tell you about my savior. She came into my Thursday morning referral group and mentioned Federal Credit Union and lightbulbs lit up and chorusses of angels began to sing. Nancy Finn of Mid-Hudson Valley Federal Credit Union said the magic words of lower fees, lower (or non-existant) minimum balances, non-profit bank-like institution. Magic. I promise.

I opened accounts in December, and started the confusion of having my money spread out in too many places, too many accounts to juggle, etc. I waited until after the 30 day probation period required at a new banking institution before moving all my money over. Now I’m doing all my banking at the Federal Credit Union, and only keeping the personal monster account open so that my ex has an easy place to deposit child support payments if needed.

When you open a business account at a for-profit bank, you pay probably $20 for 50 business checks. It doesn’t last long. I paid $10 for a whole box of personal-sized business checks.

None of my accounts have a minimum balance, except the $5 minimum for my savings accounts — which is more like a membership deposit. When you quit the credit union you get $5 back. Who would quit?

All my accounts, including joint accounts, are on one screen when I do online banking. They’ve created such a simple interface for banking online that I’m very impressed.

I feel like the cow that woke up from a dream to find out they were human — was I a human dreaming I was a cow? Or am I a cow dreaming I’m human? Who cares as long as I’m not getting milked! heh

They’re friendly, they’re not out to get you. There are some fees if you do something stupid, just like at the for-profits, but the fees are lower, sometimes very significantly lower.

The best thing, though, is that they’re local, non-profit, and they’re going to stay that way. The big for-profits won’t gobble them up. No Diebold machines. Please. *phew*

I’ve changed my prices on everything except my hourly rates, as promised.

Now I’ve gone and put a sale on blog additions to the Easy-to-Edit website package.

Whatever it is that you have to speak about, I’ve got the software to help you say it!

Watch the sale page each month for specials. Most specials apply to the Easy-to-Edit package, so get the base package before the price goes up hire — all my prices will slowly be escalating for the next several months, and proposal expiration dates will be strictly adhered to.

Attention to all customers:

June of last year I raised my hourly fees. This year, I’m going to change my package prices. I’ve priced some exceptionally attractive packages, but I’m losing time and money on the deals.

I’m going to phase in new prices incrementally over the next several months.

Starting February 1st, I’m going to raise all the package prices on the website and any new work proposals that go out will be at the new prices — and that raise in prices will be about 10% per month until approximately November. Proposals always go out with an acceptance clause (”prices are good if you respond within X days”), and starting February 1st, work proposal acceptance clauses will be strictly adhered to. If you call the next month, after your offer has expired, the price will go up.

I will extend a courtesy for proposals that expired in January: Any proposal that expires in January can be locked in at the old rate if you sign a project agreement and submit a deposit before February 15th. Proposals that expired before January need to be re-estimated. Deadlines will also need to be changed, and it will be reflected in your work proposal.

Any customers whose proposals expired before January should request a new proposal for their work. It will give my new proposal system a good test and keep me busy.

Money Saving Tips:

1. If your proposal or project agreement expired before January, request a new proposal or agreement and accept by February 15th or the expiration date, whichever is later.
2. If your proposal or project agreement expires in January, sign a project agreement by February 15th.
3. If you miss the boat, you’ll pay more.

Last month, at the Orange County Professional Women’s Network, we did an exercise about holiday stress, and how to relieve it. Many people’s answer to mall traffic and stress was “shopping online”.

I have a better idea: Shop Local Online.

I saw a Times Herald-Record article today about shopping local. I couldn’t agree more.

I have to remember to toss my e-commerce sites on sale around July-August next year, to have them ready by October-November. I might only be able to serve the first 20 or so clients, put up bare-bones undesigned sites, or I may have to hire a helper or three, but my goal, as always, is keeping the local economy thriving. I’ll come up with great ideas for increasing the economy locally, but everyone has to help me out.

If we can spend the next year in a concerted effort to get local businesses online, and find unique ways to deal with the crunch shopping period that seems to now start from Halloween preparations through January, we can pull some of that economy back into the region.

Anyone with more great ideas for how to help out the local economy, let me know. Meanwhile I have more and more ideas to unleash slowly over the next year or two.

Here are some great ideas: 1) Mention to local businesses when you would have chosen them to purchase from but you didn’t have the time or patience to do anything but online shopping. 2) Sponsor a local business’s e-commerce site! I can put a banner ad on the e-commerce site that points to your business’ site, you help the business pay for the site set-up and installation. A custom designed e-commerce site goes for $1000 and has space for 4-6 banner ads — think of that; an e-commerce site with up to 6 $100 ad spaces with ads running for a year can slice the price down to less than half! [Ed - this price is going to be going up over the year!] 3) Mention Eclectic Tech and my Shop Local Spree that will be starting next summer — I can start taking names on a waiting list for businesses that would get in on my sale before the sale begins! Heck, maybe I’ll have 20-30 sites lined up before the summer vacation! When I officially announce the waiting list, I’ll figure out how much the sale will be for ($100 off? maybe more! I only hesitate because e-commerce sites are really cumbersome projects that suck up a LOT of my time) [Ed - as of Feb 1st the plan is for $200 off on the base site, and more than half off non-product pages in July & August - with a complimentary sale for Easy-To-Edit sites with PayPal Buy Now buttons], and whether I require a small deposit to be on the list (like $50 non-refundable deposit?).

Ideally more than just gift-selling retails will want to get in on it, from a “Buy Now” button for a gift certificate on a normal site, through pizzerias and delis with website-to-fax order placing for deliveries. We just have to get creative. Give me ideas I can run with.

Criss

I want to continue to offer e-commerce at a reasonable price, and that reasonable price will not be tagged on oscommerce. Oscommerce will easily be double the price of any other shopping cart going forward. The program is a beast, and as long as it’s been around, it’s turned into a Frankenstein monster.

To extend the program through “contributions” requires hacking it to bits. I installed only one or two modules that installed without having to individually hand-edit program files, but note that these modules completely and utterly REPLACE files from the base oscommerce installation, just as the ones that required hand-editing rendered the program un-upgradable.

This is point #1 in being absolutely and utterly unable to upgrade the package once installed and so-called plug-ins (read: hacks) are added.

This implies that oscommerce does not have “Hooks” - - no points at which contributions can easily be put into the program execution queue without disturbing the original files.

The templating of the program out-of-the-box is absolutely unforgivable. There is no separation of logic and design on the back-end of the program. Each are enmeshed within each other. One contribution forcibly ripped the template code out of the program code and separated them. I’m both grateful that someone went through the trouble and appalled that doing so was needed — again this absolutely breaks the ability to upgrade the program.

I think I’m very spoiled by PmWiki. I never have to hack the program code to add a feature. Ever. That’s Patrick’s duty. Cookbook recipes (plug-ins) are kept separately from the program code. There are an abundance of program hooks to slip custom code into. The base install can be upgraded with or without the recipes being upgraded, with a minimal chance of breaking recipes, since the hooks serve as an API layer in the program, and rarely need to change how they behave.

I’m tempted to write in a shopping cart module, because oscommerce is the exact opposite of everything I’ve learned about a good, extensible and maintainable package.

I will be trying Zen Cart next. I now know enough about oscommerce to install it and even customize it, but I am not able, in any good conscience, to recommend it to a customer, and my price for installing oscommerce must be double what I thought it should be.

I have to apologize to the Frankenstein monster for having insulted him by comparing oscommerce to him. Oscommerce is far more of a hack than one body being combined with another brain.

Doctors have this problem. The moment someone at the party finds out they’re a doctor, they get the “Oh, it hurts when I do this…” request for free advice.

I get a little less of it than they do, since there aren’t as many Mac owners, but would you believe my dentist did that to me? Did she think I was going to offer to come to her house to fix her ailing Mac for her? Or was she offering me to take the Mac home with me and keep it?

Macs are less popular than bodies, but I’m sure every PC tech at a party has this problem. It’s never worse than when your family finds out that you do computer support, however. I don’t, really DO computer support, not really. Certainly not for PCs. But the moment they hear geeky terminology, the relatives come out of the woodwork with stupid Windows questions that a Mac maven like myself can best answer with “Hrm. Sounds bad. Why don’t you buy a Mac?” which of course leads to SOMEONE eventually actually getting a Mac. Now you’re in business. Without getting paid.

My kids have Macs, because if I gave them PCs and they broke, got viruses, etc. I would just want to install Linux on them and be done with it, and the expensive games would then be worthless.

Considering the amount of time they spend with the games, maybe that’s not such a bad thing, after all — however, I digress…

Whenever there’s a problem with the computers, the kids run in with panic, or determination to break any boundaries I assert in an attempt of procuring aid for their electronic addictions. Today my son’s computer isn’t on the network, so he has no Internet. Oh, what horror! I’m sorta happy. And exhausted. I certainly do NOT want to spend my wee-morning hours figuring out why his computer won’t talk to our wireless device. My laptop is fine, he needs to be on a bus soon, so who cares? Obviously he does, but you get the point.

Somehow the computer has become a right rather than a privilege.

My mom got my old iBook. After her first 10 questions or so, she’s been relatively quiet, until lately when it seems the modem may have died. That’s a hardware issue I can’t debug or fix since I’m 1000 miles away. So mom’s pretty much been golden.

However, I see everyone from linux to PC techies running around fixing their family’s computer issues. I’m not sure the doctors take care of family members in this way — aside from the stupid party questions, how many family members want to take their clothes off in front of you and be touched, sometimes rather intimately, by their son/father/sister/cousin? So somehow, for the doctors, I think the buck stops at free advice.

There seems to be a law of the universe that for every geek there’s at least one completely technically inept relative who has the lead touch and every computer or network they put their paws on breaks. Then there’s the Internet un-savvy relative who blunders into adware and spyware, bad offers, identity theft, etc. And the mother — usually it’s the mother (mine’s guilty too) who likes to pass along their spam, chain letters, petitions, jokes, etc. so they can share their inbox pain with you.

If you’re the black geek of the family, you get the call, the email, the questions, and have to travel to the relative’s house to do unpaid charity service in the name of family peace. After all, didn’t you ask the person with the green thumb in the family to do your landscaping? You didn’t? Didn’t you ask the one most talented in the kitchen to come over and cook for your Thanksgiving meals? No? What about Aunt Martha? She’s a neat freak and keeps a perfect house — didn’t you ask her to wash your kids’ underwear and scrub your kitchen floor? You didn’t do that either? Sheesh, what type of relative ARE you??

What is it that makes being a geek one of the few areas that people can trounce your personal, familial and professional boundaries? Doesn’t Uncle James know that if you’re fixing his computer, you’re bound to find his porn folder?

I think it’s one of the mysteries of the family moral and ethical system that I won’t understand. I mean, my mom’s a nurse, but I never asked her to take my blood pressure, administer an enema, draw blood, or give me chemo.

My family’s pretty good on the scale of things, too. I watch others suffer under the burden of having done the family a “favor” and set up a computer network, which then they also must support when it’s broken. It’s true that people have much more respect when you set up a fee schedule. Suddenly they think twice about what they’re breaking on the, computer or network, since they’ll have to pay. Otherwise it’s “what the heck, my nephew will fix it.”

Maybe it’s a good thing my family hasn’t really realized that I do graphic and 3d design. All I need is for requests for unpaid or speculative work in the design area. Make my logo, do my website, I need a brochure…No one seems to think that time is limited, no one wants to take their work home with them, and we all need money.

My Services page has been updated with some lower, and more explicit, pricing.

I had made a mistake when putting up the pricing for flat html design, and made it sound like it was $400 per page — now it specifically says that I am changing $250 and up per page design. So if you want a design for the homepage, and a separate design for “inside pages” it would be $500+ and a per-page fee for the inside page content.

I also corrected the costs for putting pre-designed designs into web applications, a few web applications are easier to template than others and their fees are listed separately.

I’m sorry if that caused anyone to panic and run