845-820-0262
Middletown, NY
info@eclectictech.net

Who are you hiring on the web? Web traps and anonymity

tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , and

I’m a website designer & programmer. I can work with anyone, anywhere in the world. I chose to be different and do most of my work in the local region. But like I said, that’s different. Many of my colleagues think more is better, and try to price low and gain money on quantity rather than quality, both of their clients and of their services.

When searching for a service online, I don’t care if you’re looking for website hosting, website design, logo design, custom graphics, or an alarm company (the only item in this list that I’m not providing), you probably want — or need — to know where the person is.

So how do you figure it out?

I wanted to use a specific set of examples in this post. Top-of-the-search engine results with fantastic prices, and absolutely no phone number or address to be seen on their website. Sites that ended up being in other countries. Websites with blatant grammatical errors that obviously still rake in enough cash to get to the top of Google search results on pay-per-click hot topics that are highly competitive.

But they asked me nicely to remove their website address and information from my blog. So I’m removing it. Not exactly sure what offended them about the post, as they were only a live example and it was true that they were in a foreign country, but I’ll remove it to keep the peace.

Some cliches exist for a reason. “You get what you pay for” is one of them. In a vast sea of choices and no education, people choose the products by lowest price. There’s either too much information, or not enough, to educate the consumer into making informed choices.

There are real dangers in sending your money to a foreign corporation. They can be of the most stellar reputation, 100% honest, hard-working people, but you are still never afforded the same protections and conveniences you have working with someone in the same town or at least the same state. It is much less convenient to do business out-of-state, or out-of-the-country. If it’s out-of-state you have the additional complications of figuring out which state/jurisdiction to interpret your contract in, and where you have to travel to in order to arbitrate disputes. In foreign matters, unless you have the type of money it takes to go to International court, you don’t have legal protections no matter what the contract says.

If you are going to a local company, you can check their mailing address, their reputation, get a real referral from someone you know to someone you know you can trust. You can track their professional affiliations, check the Better Business Bureau to see if there are complaints against them. And more.

So how do you figure out who people really are? There is a database that stores their legal domain registration information. There is real consideration to abolishing this information on the web, but in the meantime the more of us who are using it for legitimate reasons (to check on the idenitity of a service before purchase) the better. This database is accessible at http://www.whois.net/

If you enter theirdomainname.com into Whois you can see their registration record. Enter “theirdomainname” in the field for looking up domain registration data. Make sure the right suffix is selected (”.com”) and click GO!

Not all domains show legal registration information online. The domain owner can hide that information by paying their domain registrar a few extra bucks to make even that anonymous…. Then you need to get into some website gymnastics to figure out who these people are, and I am not sure it’s worthwhile. If they’re hiding, maybe they have something to hide. More often, though, people are banking on ignorance. This blog post is to help some people wake up and smell the scandal. The flip side of this idea: If you run a legitimate business, you should not be anonymous on the web, and prospective clients shouldn’t need to resort to the “whois database” method above, just to figure out where you’re located. I get a few junk mails and a junk fax or 3 for having my information up — the worst is the domain-registration related spam, but that’s a hazard of doing legit business on the web.

I suggest you look at people’s Contact Us page and check that their information matches their WhoIs registration — check their professional affiliations and their memberships in local chambers of commerce. Ask if there have been any complaints against them.

If you’re in the local region, you could ask for a face-to-face with the person you’re doing business with. The only way to see eye-to-eye on any project is to actually be able to look someone in the face.

Moral: You pay for what you get.

Good luck!

2 Comments »

The Offense of Humor

tagged , , , , , , , , , , , and

I run this one-woman minority-owned company called Eclectic Tech. Started out with the intention of doing whatever it takes to help people (with technology). Found that most people need help with websites, so that’s my primary selling point and like any other company, I have to flaunt it.

I do my best to make sure I don’t bleed my clients for every cent they have. Came up with a great way to picture it — sudden inspiration in a restaurant in Warwick: “Free your website from the Bastille! Liberate your website from your oppressors!” all in a French-ish accent I like to flatter myself is pretty good. It was a hit. I love making people laugh.

Well, I have yet to find a French person who is offended. I don’t like doing the same schtick twice, but this is certainly my most popular self-aggrandizement. So it stuck — now I run around saying “Liberate your website!” a Whooooooole lot. Usually with the French accent. Because people actively request it. Once I did it in a fake Transylvanian accent “Is your vebmaster sucking you dry??” Did any Transylvanians come out of the woodwork to take offense? There was a room full of about 60 or 70 local business people — no one said anything, a few people laughed, most people smiled.

So, my client Paul Ellis created this Faaaaaabulous commercial for me, inspired by my own inspirations. He has 4 actors do this commercial — 3 “Mexican revolutionaries” and a damsel in distress. Same basic schtick: freedom from your oppressive webmasters. It’s on the radio. It’s on my website. I love the commercial. It’s a work of art. It’s a whole minute-thirty long, you can’t BUY an ad slot like that on the air!

After all my other “revolutionary” spontaneous ads, someone’s taking offense at the commercial. Maybe more than one someone. Because maybe, just maybe, it’s racially biased.

I don’t know who you are, but there’s no racial slurs in the commercial — there’s no vandals or “bad guys” in any of the voices and the webmaster’s race or lifemate are not mentioned. The damsel cries “Help, Help” and the revolutionaries come to tell her about Eclectic Tech and how Eclectic Tech can free her from oppression. I’m not Mexican, so maybe I have no right to portray Mexicans in my advertising any more than I had a right to portray a French revolutionary, or a Transylvanian vampiress. But I grew up the daughter of an Argentinean immigrant. I’m Hispanic. My children are 1/2 Puerto Rican, and all Hispanic. When he described the commercial to me, and I read the script, I thought it was cool. When I heard it I thought it was brilliant.

All of this was probably not an issue until it came time for Paul Ellis to run for Chester Town Supervisor. After all, someone has to find some dirt to fling and get offended — and men aren’t marching after him with torches and pitchforks for the character named “Harry Paratestis” so I guess the next obvious target is my commercial. Gotta get dirt on this man who works himself to the bone, collaborating with everyone on every project, trying to make people laugh, no matter what their color, gender, or who they sleep with. So this man makes me an inspired, funny, and talented commercial, intended for play during a radio COMEDY, and somewhere in the middle of the high sidekick and the dead guy with the dirty name, people can’t seem to locate their sense of humor anymore. It’s with the missing sock, people!

No wonder commercials have to resort to CGI-animated bullfrogs and geckos. People have missed the point, but I’ll let you in on it: The joke is NOT about the revolutionaries. The accents are trite clues that there’s a bigger joke going on. The REAL joke is about web-masters who take advantage of their clients, creating websites no one can touch but them. These people charge either monthly fees or per-change charges for people to keep their websites up to date. And so far, even THEY aren’t taking offense!! No matter what color they are, where their ancestors are from, what language they speak, who they sleep with, or what gender they are, the webmasters have not risen to defend themselves. I believe they have every right to their residual income, and I believe their clients have every right to get fed up with it and choose a different alternative, which I will happily offer them. And I’ll use every historical reference to revolutions and oppression I want — as long as it makes someone giggle — to drive that point home. Robin Hood? Sure! Boston Tea Party? You betcha!! Moses & the Pharaoh? Now you’re talking! “Let my website go!”

I don’t get people. But here’s one Hispanic woman who is saying WTF about this attitude. Do you want to talk about crimes against humanity: Paul Ellis made me laugh! Now there’s a crime — I might live a little longer because I laughed and released some endorphins. If you don’t find it funny, why are you listening? At least I got a good hearty laugh out of the thought of anyone being offended!

1 Comment »

How Green can you get?

tagged , , , , , , , , , , , , , , , , , , , and

I’ve been working on the Orange Environment website, and one perk is that I’ll have a table at the Earth Day event in Warwick on April 21st.

I’m a very conscientious person, so I have to scrutinize myself to justify being there. When people walk up to my table and ask me why a web designer is there at a booth on Earth Day — what can I say to defend my “position”?

  • My office runs either on sunlight from a big bay window or compact fluorescent lights
  • I use 100% post-consumer paper
    • loosleaf for client notes

    • multi-use printer/copier paper for my laserjet
  • when I get mail or fliers that are only used on one side, I keep them by the phone for quick note jotting.
  • when a paper is used on both sides, I recycle it (sometimes shredded first)
  • I have a home office only
    • the same heat for my home is heat for my office (the office room adjoins the kitchen; it’s a one-zone house, but at only 830 sqft it should be!)

    • I save on auto fuel & auto wear-n-tear
  • I drive a used but still energy-efficient car for business & personal use (1994 honda civic at up to 33mpg)
  • I turn the printer off when not in use
  • I work by sunlight whenever possible
  • I leave any extra computer equipment off whenever possible so only one computer is running the majority of the time
  • I use wash-n-wear clothes for the most part
    • the washer is a high-efficiency front-loader rated exceptionally for water efficiency

    • the dryer has a dampness sensor thus is self-regulating
    • I use a scent and dye free detergent
    • I don’t use a fabric softener
  • I use refurbished toner cartridges
  • we have a duplex printer, and I print on both sides of the page for any multi-page documents
  • whenever possible I print 2-up duplex, for reference documentation, because I don’t mind reading tiny print, but I do mind wasting paper
  • I save the plastic &/or cellophane windows of envelopes I receive for craft projects (they make great filling for homemade cat toys!)

There are still areas in which I’m a culprit, however. I could (always) do better. We occasionally use whiteboards in my office, and I’m not really believing the EAP certification regarding the inks. I want desperately to know if there’s such a thing as soy laser toner cartridges, or any other alternatives that won’t turn the laser printer into a hunk of waste. I could use dryer balls, and I’m considering that (if they make the dryer even a tad more efficient it’s worth a 1 time expense). I could scold my roommate for leaving the bathroom light on. I printed up letterhead I could hardly afford, it came out lousy, now I have a ton of letterhead that shouldn’t have been printed in the first place, and should have been on recycled stock — live & learn. That letterhead is now the back of any one-page fliers I produce as handouts. :)

So I guess instead of feeling guilty, I could try to relax and realize that there are a bunch of things about me that cause me to stand out in a crowd of web design/programming professionals that could be considered when positioning myself in the “green” community as well: I’ve been an herbalist for about 15 years, I’m an Interfaith Minister, Reiki master, & Shaman. I guess having a booth isn’t such a bad idea after all!

2 Comments »

Easy-to-Edit website Demo Movie available!

tagged , , , , , , , , , , , , , , , , , and

Liberate Your Website (part 1)

I’ve come to realize that people aren’t “getting it” when I tell them that my websites are “easy to edit” so I’ve created a movie (6 minutes 10 seconds) to demo it.

It isn’t one of those build-your-website applications you always see on the web — those force you to do all the dirty work and BOY can you break the website, create some hideous Frankenstein-monster website contraption that frightens away clients.

No, that’s not at all what this is.

You can’t really break the website when you use this application. Maybe you can make some poor content design choices, such as making all your content text bold, or italic, so that you have no means left with which to emphasize a word. Maybe you can type in all caps, make everything on the page a headline, etc. But you aren’t playing with the design, only the content, of your website, and changing styles and colors is not an accident.

So, take a look at the demo and see how this is a simple CONTENT management system, and don’t frighten your clients away anymore! In the demo movie — which is only 6 minutes! — I play with several real live websites, so you can see how easy it is to edit your own content. In 6 minutes I could hardly explain to a web designer what I want them to change on a website; I’d rather do it through the Easy-to-Edit system. That’s why all my websites are using this system: in spite of being a web designer, I want to have a quick and easy way to add and edit website content on my sites.

No Comments »

Orange Environment Site goes live

tagged , , , , , , , , , , , , , and

The new Orange Environment website went live today, celebrating 25 years of rigorously keeping an eye on the environment. They have upcoming events - March 1st there’s a free conference for farms/agriculture, and on April 21st they’re celebrating Earth Day in Orange County, NY.

Please help this terrific non-profit survive another 25 years!

No Comments »

Why I always carry a pen

tagged , , , , , , , and

Today I ran to the bank to sign some official papers. I had my pen-in-hand and I was ready to sign when the bank officer offered me a pen, and my business associate said “She’s always prepared.”

Aside from the “Time is my one finite commodity” email signature, my comments in my blog about time, and the sermon I gave at Toastmasters about time, I always carry a pen. Having my pen in my hand and ready was the efficiency borne of my awareness of time and not wanting to waste it for anyone. Why I had a pen with me is another story, aside from knowing I was going to the bank specifically to sign something.

I started writing poems and stories when I was 11 years old. While my muse has been blissfully quiet lately, I spent about 15 years under the constant demands of Erato, the harsh mistress of writing. Poems came to me at all times of the day, and on some occasions woke me from deep slumbers to make me press pen to paper in the darkest hours of the night. If my hand cramped and my eyes teared, it was nothing next to the torment of the poems, lyrics, inspirations, that came to me when I had nothing to record them with. Slave to this strict mistress, I obediently began to carry something — anything — with which I could write. She had no patience for ink blots, pens that skipped, cluttered paper, or any other excuses. When she demanded, I would write.

While under her thrall I learned to choose better pens, to choose better notebooks, to keep these instruments handy. I have a book and pen next to my bed, so that if something should take hold of me in those chilling wee hours, I wouldn’t have to shiver at my desk.

One of my inspirations literally came to me in those dark hours — lyrics for a song (perhaps her cohort Euterpe had decided to borrow me?) — and I sat in my kitchen singing, humming, laboring and pouring out a piece inspired by the tale of Beauty and the Beast and neo-pagan symbolisms. Thankfully I haven’t tried recording the song :)

Regardless, you’ll notice that whenever I’m without a pen I get a haunted look of fear on my face, and perhaps I seem distracted. That’s me praying earnestly to the Lady that she not strike me with inspiration at that moment.

2 Comments »

Family and Beliefs

tagged , , , , , , and

I don’t know what you, the reader, believe in. Right now, our nation struggles with a fundamental question regarding the “face” of what is an acceptable “American family.”

There is the Federal Marriage Amendment, being contemplated for addition into our Constitution. This amendment seeks to limit marriage and any rights resembling those of rights of marriage to couples who are male and female. In other words, it’s to dictate what states can say about marriage between gay couples — which specifies that they may not allow marriage and marital rights. It does away with domestic partnership rights, annuls marriages already consummated, strips many families of privileges they require and depend upon legally and medically.

Historically speaking, the document called the Constitution has been most successful in outlining our rights and freedoms. Whenever we have used it as a document to impose limitations on basic human rights, it has failed.

We also have kept it relatively free of judgement, free of religion. A miracle in a partisan country where one religion or a set of somewhat compatible religions have the power.

Marriage is already a messy “Chinese menu” of personal and private romantic and supportive commitments between individuals, a religious binding oath, and a contractual financial and legal arrangement. Not to mention a component that is a contract with the State, in return for which one gets certain legal and financial rights. Pick and choose any or all of the above for your marriage. To say two men, or two women, can’t make a personal and private romantic or supportive commitment would be absurd — that is something one can’t dictate and needs no contract or sanction and makes marriage a mere formality or a public announcement of the commitment. To say two men or two women — or indeed any number of individuals — can’t enter a contractual financial and legal arrangement is equally absurd and would burst every corporation or partnership in the country leaving us with many sole proprietorships, no clients, etc.

Whenever an argument opposing gay marriage comes about, I hear the protest coming from a religious standpoint, yet the contract of marriage requires no religious component. People can be married by court. Marriage by church is an option that persists for tradition and sentimental or religious reasons, but the two matters (legal or religious marriage) can easily be separated from one another.

Yet most opponents to gay marriage insist on quoting quotes from various interpretations of one religious compendium called the Bible. Someone passed around a counter-quote, “When you take an oath in court, you swear on the Bible to uphold the Constitution” not vice-versa. We are not a nation to uphold the Bible. There are no precedents outlining which religious source we are basing the Constitution on because the Constitution was written with the express intention of separating the impositions of religion from the governance of a nation. Our forefathers had the wisdom, the resentment, the foresight, and the first-hand-experience to know that no one religion was going to get it right, and that individual political freedoms could not be dictated by religious mores.

I am not Christian, or Jewish. I’m not Muslim, nor am I Buddhist. Yet religion surrounds me, infuses me, draws me, defines me, limits me, and expands me. My religion doesn’t have any creeds whatsoever limiting lifetime unions to only man and woman. If your religion says it’s not ok to marry the same sex, then marry only the opposite sex (or change religions), but do not limit my Constitutional freedom to practice my right to personal private commitments, enter into contractual arrangements, to celebrate the religious oaths I may choose to enter into with any gender, or to enter into a legal and financial agreement with my state. Certainly do not try to limit my religious freedoms from within a document sworn to protect them. Your state may not honor my agreements, but the Constitution is not allowed to limit them.

1 Comment »
Web creation, hosting & design
by Eclectic Tech, LLC