I’m a website designer & programmer. I can work with anyone, anywhere in the world. I chose to be different and do most of my work in the local region. But like I said, that’s different. Many of my colleagues think more is better, and try to price low and gain money on quantity rather than quality, both of their clients and of their services.

When searching for a service online, I don’t care if you’re looking for website hosting, website design, logo design, custom graphics, or an alarm company (the only item in this list that I’m not providing), you probably want — or need — to know where the person is.

So how do you figure it out?

I wanted to use a specific set of examples in this post. Top-of-the-search engine results with fantastic prices, and absolutely no phone number or address to be seen on their website. Sites that ended up being in other countries. Websites with blatant grammatical errors that obviously still rake in enough cash to get to the top of Google search results on pay-per-click hot topics that are highly competitive.

But they asked me nicely to remove their website address and information from my blog. So I’m removing it. Not exactly sure what offended them about the post, as they were only a live example and it was true that they were in a foreign country, but I’ll remove it to keep the peace.

Some cliches exist for a reason. “You get what you pay for” is one of them. In a vast sea of choices and no education, people choose the products by lowest price. There’s either too much information, or not enough, to educate the consumer into making informed choices.

There are real dangers in sending your money to a foreign corporation. They can be of the most stellar reputation, 100% honest, hard-working people, but you are still never afforded the same protections and conveniences you have working with someone in the same town or at least the same state. It is much less convenient to do business out-of-state, or out-of-the-country. If it’s out-of-state you have the additional complications of figuring out which state/jurisdiction to interpret your contract in, and where you have to travel to in order to arbitrate disputes. In foreign matters, unless you have the type of money it takes to go to International court, you don’t have legal protections no matter what the contract says.

If you are going to a local company, you can check their mailing address, their reputation, get a real referral from someone you know to someone you know you can trust. You can track their professional affiliations, check the Better Business Bureau to see if there are complaints against them. And more.

So how do you figure out who people really are? There is a database that stores their legal domain registration information. There is real consideration to abolishing this information on the web, but in the meantime the more of us who are using it for legitimate reasons (to check on the idenitity of a service before purchase) the better. This database is accessible at http://www.whois.net/

If you enter theirdomainname.com into Whois you can see their registration record. Enter “theirdomainname” in the field for looking up domain registration data. Make sure the right suffix is selected (”.com”) and click GO!

Not all domains show legal registration information online. The domain owner can hide that information by paying their domain registrar a few extra bucks to make even that anonymous…. Then you need to get into some website gymnastics to figure out who these people are, and I am not sure it’s worthwhile. If they’re hiding, maybe they have something to hide. More often, though, people are banking on ignorance. This blog post is to help some people wake up and smell the scandal. The flip side of this idea: If you run a legitimate business, you should not be anonymous on the web, and prospective clients shouldn’t need to resort to the “whois database” method above, just to figure out where you’re located. I get a few junk mails and a junk fax or 3 for having my information up — the worst is the domain-registration related spam, but that’s a hazard of doing legit business on the web.

I suggest you look at people’s Contact Us page and check that their information matches their WhoIs registration — check their professional affiliations and their memberships in local chambers of commerce. Ask if there have been any complaints against them.

If you’re in the local region, you could ask for a face-to-face with the person you’re doing business with. The only way to see eye-to-eye on any project is to actually be able to look someone in the face.

Moral: You pay for what you get.

Good luck!

I run this one-woman minority-owned company called Eclectic Tech. Started out with the intention of doing whatever it takes to help people (with technology). Found that most people need help with websites, so that’s my primary selling point and like any other company, I have to flaunt it.

I do my best to make sure I don’t bleed my clients for every cent they have. Came up with a great way to picture it — sudden inspiration in a restaurant in Warwick: “Free your website from the Bastille! Liberate your website from your oppressors!” all in a French-ish accent I like to flatter myself is pretty good. It was a hit. I love making people laugh.

Well, I have yet to find a French person who is offended. I don’t like doing the same schtick twice, but this is certainly my most popular self-aggrandizement. So it stuck — now I run around saying “Liberate your website!” a Whooooooole lot. Usually with the French accent. Because people actively request it. Once I did it in a fake Transylvanian accent “Is your vebmaster sucking you dry??” Did any Transylvanians come out of the woodwork to take offense? There was a room full of about 60 or 70 local business people — no one said anything, a few people laughed, most people smiled.

So, my client Paul Ellis created this Faaaaaabulous commercial for me, inspired by my own inspirations. He has 4 actors do this commercial — 3 “Mexican revolutionaries” and a damsel in distress. Same basic schtick: freedom from your oppressive webmasters. It’s on the radio. It’s on my website. I love the commercial. It’s a work of art. It’s a whole minute-thirty long, you can’t BUY an ad slot like that on the air!

After all my other “revolutionary” spontaneous ads, someone’s taking offense at the commercial. Maybe more than one someone. Because maybe, just maybe, it’s racially biased.

I don’t know who you are, but there’s no racial slurs in the commercial — there’s no vandals or “bad guys” in any of the voices and the webmaster’s race or lifemate are not mentioned. The damsel cries “Help, Help” and the revolutionaries come to tell her about Eclectic Tech and how Eclectic Tech can free her from oppression. I’m not Mexican, so maybe I have no right to portray Mexicans in my advertising any more than I had a right to portray a French revolutionary, or a Transylvanian vampiress. But I grew up the daughter of an Argentinean immigrant. I’m Hispanic. My children are 1/2 Puerto Rican, and all Hispanic. When he described the commercial to me, and I read the script, I thought it was cool. When I heard it I thought it was brilliant.

All of this was probably not an issue until it came time for Paul Ellis to run for Chester Town Supervisor. After all, someone has to find some dirt to fling and get offended — and men aren’t marching after him with torches and pitchforks for the character named “Harry Paratestis” so I guess the next obvious target is my commercial. Gotta get dirt on this man who works himself to the bone, collaborating with everyone on every project, trying to make people laugh, no matter what their color, gender, or who they sleep with. So this man makes me an inspired, funny, and talented commercial, intended for play during a radio COMEDY, and somewhere in the middle of the high sidekick and the dead guy with the dirty name, people can’t seem to locate their sense of humor anymore. It’s with the missing sock, people!

No wonder commercials have to resort to CGI-animated bullfrogs and geckos. People have missed the point, but I’ll let you in on it: The joke is NOT about the revolutionaries. The accents are trite clues that there’s a bigger joke going on. The REAL joke is about web-masters who take advantage of their clients, creating websites no one can touch but them. These people charge either monthly fees or per-change charges for people to keep their websites up to date. And so far, even THEY aren’t taking offense!! No matter what color they are, where their ancestors are from, what language they speak, who they sleep with, or what gender they are, the webmasters have not risen to defend themselves. I believe they have every right to their residual income, and I believe their clients have every right to get fed up with it and choose a different alternative, which I will happily offer them. And I’ll use every historical reference to revolutions and oppression I want — as long as it makes someone giggle — to drive that point home. Robin Hood? Sure! Boston Tea Party? You betcha!! Moses & the Pharaoh? Now you’re talking! “Let my website go!”

I don’t get people. But here’s one Hispanic woman who is saying WTF about this attitude. Do you want to talk about crimes against humanity: Paul Ellis made me laugh! Now there’s a crime — I might live a little longer because I laughed and released some endorphins. If you don’t find it funny, why are you listening? At least I got a good hearty laugh out of the thought of anyone being offended!

http://www.eclectictech.net/wiki/Learn/GeekYourResume

Why didn’t I put this in my blog? I have no idea.

I wrote an awesome article for geeks (and anyone) on the steps & styles needed to build a proper resume. Back in May of ‘06. I guess I was explaining the process to someone and went whole-hog and created an article on my website for it, and I forgot to mention it in my blog for all of Technocrati to see.

With so much competition, your resume is the first thing people are going to see. You want to stand at least head, if not head & shoulders, above your fellow jobseekers. I spent time as a tech recruiter, and I say that probably 50% or more of the geeky job-seeking force needs a serious Resume 101 class. Since you’re not likely to stop playing World of Warcraft long enough to take a class, but still need a job to pay the monthly fees (not to mention electricity and ISP), I’m going to give you a little boot camp (or a boot somewhere else) so you can get up-to-date.

I’ve included Word and Open Office resume templates with my Geek Your Resume article. With style sheets. I expect you all to get off your collective buttocks and look for work. Now.

Good luck out there, soldiers! Make me proud!

Often the topic of starting a “great” web business comes up, and in my age and wisdom (being both old to be a freelance web programmer, and one of a minority of women in the field) — there’s two ways to go: thinking “in” the box = come up with new brilliant technology, patent it and hire people to program it better and faster than anyone else can so you can quickly market it. If it climbs to the top before it is cloned you become the next target for people trying to out-do your website. This track is getting VERY old, VERY fast. Mainly you and your absolute best friend need to be programmers to do this (think Microsoft, Google…) because you can’t trust anyone with your terrific idea. Also it has to be so ground-breaking that only the best (read: smartest, wise, long-range thinking) of venture capitalists will see the end of the rainbow where the pot of gold sits. If it is easy to get the funding for your idea, someone probably is making it already.

Thinking “out” of the box = coming up with a way to use normal everyday technology to do something that fills — rather than creates — a real need or niche. It’s cheaper, faster, and if it really IS filling a need, it’s going to spread by word-of-mouth, and it won’t be “just a fad”. This technique aims lower and comes in under the radar — no billion dollar baby here — but it’s safer, less stressful, and you don’t have to be a programmer, generally speaking. The programmer is unlikely to run off with your baby if it doesn’t look like a “google killer”.

The problem is that great ideas are easy — the means to really make them work is the harder part (invention = 1% inspiration, 99% perspiration). I’m frustrated with people who want to “share” the rewards of their great web program idea (equity sharing) of up to 50%, but won’t be doing any of the actual work to make it hang together and be practical. If someone comes to me with a truly great idea (and I have NDA’s if they don’t), I can find them a great programming team, but the team will probably want cash on delivery, not equity. More “google killers” die every day than make it. They’re not original ideas, and if a site dies before it makes money, there’s no equity and it’s a huge waste of the programmer’s time.

Imagine that someone turned to you and said, “I have a great idea for a newspaper! I’ll give you the ideas, you develop the newspaper and run it, staff it, write for it, etc. I’ll give you 50%.” That approach frustrates me. People don’t get it. I can translate it to dozens of other fields — “I have a great plan for a house, you just have to build it. Then you can live on the top floor, and I’ll live downstairs. Ok?”

Somewhere in there people are cheapening the act of programming. After all, it’s just bits and bytes, right???

The Internet mimics life in a “survival of the fittest” way. I don’t pretend to know what’s “cool” or “hot” anymore — I work with “useful” I won’t get rich but that wasn’t in my personal game plan. I have my own great or good ideas, some might make me money, some won’t but will look really good on my resume.

Then there’s the flip side of this: If you’re not the head of the programming team and you’ve paid someone to build the google killer — what if it works? Now you have to program new features, fix bugs, etc. You either need to re-hire the same team, or get a programming staff. You go on Craigslist and choose the person who claims somehow to be able to fulfill your great Internet dream, but if you have this beautiful web baby together, are you really ready for that long-term commitment with a total dweeb with no business sense?

I can’t wait to be so busy with people I’ve looked in the eye and shaken the hands of that I can’t afford to even GLANCE at another Craigslist ad. I love my clients dearly, but you don’t know how rare it was that the people I dealt with BECAME clients at all. I certainly wouldn’t want to become business partners with some guy with the “next killer app” idea and had to actually look on Craigslist for a programmer. So wait — your only experience is the front end of websites as a user, and you think you can somehow manage a killer web application programming team? That’s an incredibly poor business move and you’ll get laughed out of the bank. And you want the programmer to work for nothing but equity? That’s spec work.

That brings me to another thing: Have you ever had one of those managers who knows absolutely nothing about what you do? It happens in IT all the time, but much less so in other professions. BUT if you’ve ever heard a nurse bitch that someone “stepped in” as the head of the nursing staff from a business-only background, you might get the idea. In most large corps — and this is a place where Microsoft does NOT get bad rankings — the heads of the corporation have NO IDEA how to produce their main products…much less have a clue what their IT department does sitting at their computers all day.

It’s never a good idea to manage something you don’t understand. Ever.

On that note, are you interested in a basic web programming class?

Here’s the deal.

I need a shopping cart for a client. I have basic functionality the shopping cart MUST have. Not necessarily because the client demanded them but because I’m forming a hairbrained notion that these are some type of milestone or rite of passage for shopping carts.

1) coupons & discounts — there’s nothing like putting a coupon with your ad or on an invoice. Even better, giving out coupon codes in your newsletters. Make sure they’re paying attention! Many carts don’t seem to have this. The granddaddy of shopping carts in the open-source world requires being broken TWICE to have coupons (”easy discounts” and “easy coupons” must be added to oscommerce aka OSC to get coupons). Bonus points for coupon support out-of-the-box.

QuickCart & Viart Free have coupons out-of-the-box according to shopping-cart-reviews.com.

2) a template system with under 50 files. OSC fails this test, requiring nearly EVERY file to be changed to consistently alter the HTML appearance features of the website. ZenCart has 95 template files not counting those for the admin panel. Viart Free has 115 template files.

Winner: QuickCart (loaded version) comes in at under 38 — note “page.tpl” is the “main page” of the site. Other template pages MAY NOT NEED TO BE ALTERED! I haven’t figured that out conclusively. But they’re not using something standardized like Smarty so you need some PHP savvy to plow through them.

3) separation — real separation — of logic and design. ZenCart is OK on this one. OSC fails miserably. Viart Free comes out on top — using Smarty templating! WOOT! However note the loss on #2, coming in at 95 template files. Shame on them! Smarty is much MUCH smarter than that!

Viart Free, as I mentioned, uses Smarty, and has a standard “header” “footer”. In spite of 115 files, using Smarty would probably make it a pleasure. I’m upset that there’s no standard “right-sidebar” type formats, but that can easily be added to header/footer files so I’m happy enough.

QuickCart also seems to have real separation of logic vs design, so it’s the 2nd runner up for not using a standard templating system like Smarty.

4) real-world examples that show off the system’s flexibility for customization & style.

This is a tough cookie because people are generally lazy. I looked 3 times at http://www.mals-e.com/home.php because it had some of the better shopping cart examples I’d seen. Custom buttons, horizontal instead of vertical cart display, entirely different layouts. Turns out this is a free hosted service, you don’t install the software, you do have to muck around in your website’s HTML, but it’s really a service that handles the customer’s orders off your site. It allows a lot of flexibility, and he’s hoping you make so many sales that you want the advanced site features, which are not make-or-break deals. I don’t see coupon/discount code entry, so Mal’s service fails #1, but it wins on 2 & 3. How much more separate from the logic can you be?

Viart has an odd quantity feature that involves a drop-down, but that’s probably fixable. It requires clicking a JavaScript pop-up to confirm putting something into your shopping basket, which is awkward. These are awkward, but livable issues, but all the sites I looked at had these issues so no one bothered fixing them.

QuickCart — they don’t have that many sites in English, and they have SO MANY in other languages, I needed to narrow the playing field. So of the English sites, I saw minor promising variants in the cart design itself — something near impossible to do in OSC — as well as at least one site where the overall design was beautifully done very differently from the others. The cart behaved the way I would want a cart to behave. At least one site had web sites up for sale, with a number of options for ordering, which is something I may be doing myself.

5) No restrictions.

Viart Free fails here. Limited to 50 products. It requires a Zend optimizer installation. But it does install on GoDaddy. However, this is not terribly expensive to upgrade at $119, if you go over 10 categories/50 products.

In any case, the winner system from looking at the websites is Mal’s service — but if I eliminate the one host I bumped into during my search for something better, QuickCart did better than Viart.

The winning system today: QuickCart. Several hundred shops are listed, though some are spammers or the domains are now invalid. One problem is that I’ve not seen very strongly customized category views, and that’s an area I’ll need to customize. If you expect to have a very small cart, don’t forget to check out Viart Free. Notable mention for money: SquirrelCart — at about $70 it looks like a good bang for the buck — but I can’t say how it does amongst all the criteria mentioned here, since I couldn’t evaluate it.

Note that many carts were eliminated from the contest for a variety of reasons. #1 price. #2 bad reviews out of the starting box (such as VirtueMart/Joomla! which has been repeatedly reported as having the shittiest support forum, being overly complex, etc. If I want that shit, I’ll go back to OSC).

Ok, so next I’ll be working with QuickCart and I’ll let people know how it goes.

I’m personally and professionaly one of the NO!SPEC rebels. I believe that professionals should not hand out creatives (work, sketches, anything that takes substantial time or could be stolen and produced by any kid with an art program) for any client’s job without being under contract to be paid for the work, deposits or down payments optional. This extends to contest work, where dozens of designers are invited to submit finished works in the hope that they will be picked out as the one good enough for the reward.

I’ve been reading and commenting on NO!SPEC articles for a couple months, and now I come across an interesting post on Craigslist:

Date: 2006-07-12

Carnegie Hall Seeks Original Art for Its Playbill Covers!

THEME “Music as a fundamental expression of the human spirit”–using Carnegie Hall’s 2006-2007 season as inspiration. Please visit carnegiehall.org/subscribe for complete season details.

ELIGIBILITY Open to all enrolled students (valid identification required)

STYLE AND MEDIUM Any style and any medium, including painting, drawing, sculpture, photography, and computer-generated art

SUBMISSION REQUIREMENTS jpeg, tiff, or pdf digital format only; file size not to exceed 2 mb; e-mail to artcontest@carnegiehall.org

PRIZES Each of 10 selected entrants will receive $500 and 2 tickets to a performance at Carnegie Hall.

Deadline: August 31, 2006

Selected artists must be living, reside in the United States, provide their Social Security numbers, and sign a release for the use of their work.Winning works will appear on the covers of Carnegie Hall’s concert program books throughout the 2006-2007 season. Please note that while we encourage all forms of artistic expression, some controversial subject matter may not be suitable for publication. Submissions should not be literal representations of musicians appearing at Carnegie Hall. Also note that while artists will retain ownership of their original works, the photographic representation of each winning work will be considered a work made for hire for The Carnegie Hall Corporation (CHC), and CHC will own all copyrights and other rights in it, including, without limitation, the exclusive right to adapt it and to use it for any purpose and in any medium now known or devised in the future, perpetually and throughout the world.

no — it’s NOT ok to contact this poster with services or other commercial interests
Compensation: $500 and 2 tickets to a performance at Carnegie Hall

This contest is of course a contest. Carnegie Hall is looking for dozens of people to pour their time into a project, and looking to reward someone and use their work. Only this time there are some key differences. It’s open to students only; not many speculative work contests are only open to valid students. There are 10 prizes — that certainly increases the chances of winning, and means that it’s less likely that there will have been ties for first place and the winner chosen by the flip of a coin. Knowing PlayBills, it’s possible there will be 10 covers printed, and all the winners’ pieces distributed to a very mixed audience (and making a terrific portfolio piece). The prize is pretty fair — they’re giving out a total of $5000 to 10 students — and how many students couldn’t use $500?

Other interesting things to note: It’s mixed media, and there aren’t many chances for students to get that type of money for a media of their choice. It’s not a venue where the student would be needed for branding advice, or future support, unlike logo or website design contests — they need 10 single photos/pictures to print for the program book covers. The work produced by the entrants would be able to be generic and useful for other purposes (unlike a logo or web design).

I’m not saying it’s a good contest; I find it difficult to judge this one. What I am saying is that of the contests I’ve seen, this one is different, more fair, unlikely to hurt Carnegie Hall in the way that most speculative contests I have seen are eventually going to bite the company holding the contest.

Would anyone care to comment on it?

I’ve got a Google AdWords campaign going. It’s terribly addicting. I’ve been using it for a week, playing around with the ads, the bids, and the keywords. I knew all about AdWords, being a well-educated SEO techie web-admin-guru, but never had anything to sell, so I never bothered having an AdWords campaign. I’m not a shopping-cart kind of woman. Well, since creating the No Comments »