There is an awful lot of clutter on the web. There ought to be a fine for littering in cyberspace. You’ve seen the kind of junk I’m talking about here and there: content that is there for the sole benefit of search engines, such as white keyword text on a white background, people who spam in blog comments, and even the harmless pages of nonsense that grows like weeds on each of our websites.

In June I tightened ship on my own website. I’ve implemented some new security on the blog software, notably reCAPTCHA, a captcha project by Carnegie Mellon University. Captchas use images containing distorted text that you have to re-type into a form field. The reCAPTCHA project uses portions of scanned/OCR’d books that failed to be recognized easily by computers to test users. Once the text is verified to be read by a human, it helps add books to electronic libraries. So using this method not only foils spammers, but helps with online literature projects.

I’m also working on editing down my website. I am guilty of using my ability to create web pages so easily as an opportunity to be too wordy. Some websites don’t have enough information, and you leave disappointed that you couldn’t find what you needed to know. Others are too wordy: “Welcome to (this website). We’re so glad you came… have a seat. Would you like some tea while you’re waiting for real content? The bathroom is down the hall.” I’m guilty as charged, in a court of my own self-examination.

I altered the navigation on the site, so it should hopefully make more sense to someone at least passingly familiar with websites. I started out with really obscure labels for the links, now I’m back down to the basics. Practice what I preach: I’m always telling my clients what should be on their homepage, how their navigation should be labeled. I have finally followed my own advice.

As a new service, I’m helping clients with their website “talk” — a website needs to be the executive summary of a longer proposition. The longer proposition can be there, behind the scenes, and you can bring on the content in layers that are carefully crafted to build detail into the subject. However, people don’t need to be hit over the head with a heavy sales pitch, proposal, or autobiography from the get-go.

Tightening up the wording, reducing babble, using bullet lists for main points, taking advantage of proper linking, and proper keyword integration.

People don’t have time to sit through a long reading: they came with something in mind, even if it was just to learn more about you, and then they’re going to go on to the next thing in their life. I’m working on other ways to increase website traffic to my client’s site other than the stinking, lying, cheating ways that some search engine optimization businesses have taken up. It’s a definite art, and it’s easier to do on content that you didn’t write yourself, so for me it’s slow going between projects, and for clients, hopefully it won’t be as slow and inconsistent.

Some of my new philosophies about optimization of websites were covered in my second workshop at the QED Business Edge conference yesterday: “Who’s your website for?” It went over well. More about it later.

Because I’m expanding my business into content development and website planning, I’m starting to subcontract some design work out so I can make room for adding new services to my business. To see what this looks like, see the Rhthym and Rhyme Childcare and Simply FlawlessFaces websites.

I volunteered at Live Earth in New York — I stuck my hand out and pointed to the right recycling bin or composting bin for concert attendees, and stuck my hand in when they messed up, and fixed the problem. I spent about 5.5 hours stationed near concertgoers getting sore feet in the name of raising awareness.

I’m exhausted. More about saving the planet when I’ve got a moment. Take care of the Earth!!

There seems to be a natural law of the universe that dictates that the busier we are, the less organized we become. We’re too busy to put something away. Too busy to take proper notes after a meeting or phone call. Both being busy and being disorganized lead to stress, and “stressing out” is very counter-productive — I can’t say whether it’s correlation or causation, but remedying the disorganization can help sort out the busy-ness.

Just like a diabetic craves candy, sometimes we continue to crave things that are bad for us. Stress leads to a mindset that begets more stress. Stress can be addicting, because the brain chemicals that come with the pressure are addicting. Just like other addictions, however, it takes a toll on our ability to think, to plan, to be productive and to even live a longer and healthier life.

Conversely, the more organized we become, the more productive we can be. The less we need to stress. When you can easily review notes from a meeting, you can give yourself permission to “let go” and relax about it. When you know exactly what you need to do next (cf. Getting Things Done by David Allen), you can really concentrate on the one task-at-hand with all your mental ability.

I had a plan in place after last year’s Tax Time to keep my books in order, and failed to make a good habit of following through on it. Thankfully I’m a pretty organized person, and don’t have to stress too much to find all the paperwork I need. But now, work has picked up (finally!) and it’s a bad time to have to take hours or days to do my accounting and tax paperwork. My lack of planning, poor foresight, and being somewhat disorganized are coming back to haunt me.

As a result I’m stressed, and my normally rather organized habits start falling apart at the seams. A few client notes haven’t found their way into the books they need to be in. I have more hasty post-its laying around. I have to consciously review the last week to make sure I didn’t miss anything important…

If you’re finding that you are disorganized in direct proportion to your level of busy-ness, take a moment to step back and clear up the clutter — it might take an hour or two, but the rewards are worthwhile, and you can get yourself back on track. It helps me to regroup, find some space on my desk, filter through the small side projects I started and abandoned part-way through.

If you are never organized in the first place, you are in danger of becoming disorganized to the point of putting yourself out of business. When you become busy, the resulting increase in disorganization may wreck your ability to focus. I’ve considered hiring a professional organizer on several occasions, to help me sort through the clutter. But I have meticulous systems in place, even if the system straggles a little when I have a stressful week, and there are people who need those services much more than I do.

Many people require a professional to help them set up a system in the first place: If you live in my area, I would highly recommend calling Cindy Croll of Croll Organizing (she’s not a client; that’s not my website [ed (post-September 2007) Actually, now it IS a website I have created, re-using the design of her old website!]) — she’s a highly perceptive person who tailors her organizing services to suit her clients, then leaves the client with a system in place. She specializes in small businesses and home offices, and travels throughout the Orange County area, and I believe she even goes into Rockland, and maybe even NYC. I’ll see if I can get her to comment on this post so people can follow up with her. I see from her website she’s giving a workshop soon!

Keeping organized takes work and dedication, but has many rewards. I could sail through tax time if I had kept to my system of entering receipts and invoices weekly. Instead, I have a pile of work to do, several open projects, and I have to take an entire weekend to enter receipts and fix my accounting system so I can do my taxes. The resulting stress is hampering my ability to concentrate on anything at all.

Good luck!