I’m a website designer & programmer. I can work with anyone, anywhere in the world. I chose to be different and do most of my work in the local region. But like I said, that’s different. Many of my colleagues think more is better, and try to price low and gain money on quantity rather than quality, both of their clients and of their services.

When searching for a service online, I don’t care if you’re looking for website hosting, website design, logo design, custom graphics, or an alarm company (the only item in this list that I’m not providing), you probably want — or need — to know where the person is.

So how do you figure it out?

I wanted to use a specific set of examples in this post. Top-of-the-search engine results with fantastic prices, and absolutely no phone number or address to be seen on their website. Sites that ended up being in other countries. Websites with blatant grammatical errors that obviously still rake in enough cash to get to the top of Google search results on pay-per-click hot topics that are highly competitive.

But they asked me nicely to remove their website address and information from my blog. So I’m removing it. Not exactly sure what offended them about the post, as they were only a live example and it was true that they were in a foreign country, but I’ll remove it to keep the peace.

Some cliches exist for a reason. “You get what you pay for” is one of them. In a vast sea of choices and no education, people choose the products by lowest price. There’s either too much information, or not enough, to educate the consumer into making informed choices.

There are real dangers in sending your money to a foreign corporation. They can be of the most stellar reputation, 100% honest, hard-working people, but you are still never afforded the same protections and conveniences you have working with someone in the same town or at least the same state. It is much less convenient to do business out-of-state, or out-of-the-country. If it’s out-of-state you have the additional complications of figuring out which state/jurisdiction to interpret your contract in, and where you have to travel to in order to arbitrate disputes. In foreign matters, unless you have the type of money it takes to go to International court, you don’t have legal protections no matter what the contract says.

If you are going to a local company, you can check their mailing address, their reputation, get a real referral from someone you know to someone you know you can trust. You can track their professional affiliations, check the Better Business Bureau to see if there are complaints against them. And more.

So how do you figure out who people really are? There is a database that stores their legal domain registration information. There is real consideration to abolishing this information on the web, but in the meantime the more of us who are using it for legitimate reasons (to check on the idenitity of a service before purchase) the better. This database is accessible at http://www.whois.net/

If you enter theirdomainname.com into Whois you can see their registration record. Enter “theirdomainname” in the field for looking up domain registration data. Make sure the right suffix is selected (”.com”) and click GO!

Not all domains show legal registration information online. The domain owner can hide that information by paying their domain registrar a few extra bucks to make even that anonymous…. Then you need to get into some website gymnastics to figure out who these people are, and I am not sure it’s worthwhile. If they’re hiding, maybe they have something to hide. More often, though, people are banking on ignorance. This blog post is to help some people wake up and smell the scandal. The flip side of this idea: If you run a legitimate business, you should not be anonymous on the web, and prospective clients shouldn’t need to resort to the “whois database” method above, just to figure out where you’re located. I get a few junk mails and a junk fax or 3 for having my information up — the worst is the domain-registration related spam, but that’s a hazard of doing legit business on the web.

I suggest you look at people’s Contact Us page and check that their information matches their WhoIs registration — check their professional affiliations and their memberships in local chambers of commerce. Ask if there have been any complaints against them.

If you’re in the local region, you could ask for a face-to-face with the person you’re doing business with. The only way to see eye-to-eye on any project is to actually be able to look someone in the face.

Moral: You pay for what you get.

Good luck!

Here’s my low-tech tip for how to organize all those business cards you (should!) have been getting at all the networking events you have been going to (you HAVE been networking, right????!?). I have an address book in my computer, I have a Palm, I have considered whether or not to enter “ALL” business cards I collect into an electronic medium, but so far I’ve found an easier (for me) way to keep business cards at my fingertips.

It involves several 1.5 & 2 inch 3-ring binders, and Avery (or similar) business card sheets — these sheets hold 10-up — putting cards back-to-back to display on 2 sides makes it 20 cards per page… There also are tabbed business card sheets so you can use some of the sheets as dividers. I also get 100% post-consumer recycled college-ruled 3-ring binder paper, which I keep in clipboards on my desk, normal section dividers, and a set of A-Z section dividers I had laying around for years.

Here’s how I set them up:

One binder (about 1.5 inch right now) is the “Business Cards” binder and that has a section for the Orange County Chamber, Sullivan County Chamber, Orange Networking Alliance, each BNI chapter I visited, Toastmasters, etc. When I meet someone at an event by a specific group, their card goes into that group’s section. Later, when I’m trying to connect people together, all I have to do is remember which group I met someone at to find their card. Within sections, I’m not terribly picky about the order I put them in: most of those groups don’t have enough people/cards in them to get too anal about how to organize the section.

I keep a 2″ binder for warm/hot prospects, a 2″ ring binder for current clients, and a 1.5″ binder for clients “in support.”

Prospect book: I set up the book with a few business card sheets, a plain piece of filler paper for an index, then the A-Z dividers. When a prospect calls, I grab a clipboard and start taking notes on the filler paper (or on 1-sided scrap, more on that later). Then it’s time to file their information. If I have their business card, I slip it into the business card sheet in the front of the book. I write their name & business name, perhaps how they were referred to me, on the index in pencil, underline the letter in their name or business name that I’m filing them under, and file them in the binder in that section. Now when I need to touch base with that prospect, I can easily take the binder off the shelf, start dialing or emailing them just from their card, then turn to the divider section and have my hand-written notes at my fingertips.

If that person becomes a client, their information gets moved to my client book, and their name gets erased from the index in the prospect book. Their business card goes in the front of the client book, and I now use a complete divider section for the client. I still use an index in pencil for the front of the book, but these sections are numbered. I file notes on phone calls, timesheets, contracts, and other documentation in their section. Once the client’s job is finished, they migrate to the In Support book.

All the books are labeled and sit in the hutch of my desk.

This works best for people who aren’t trying to cold-call every business they’ve ever contacted — and people who can remember where they met someone but not their name or business name, although some electronic systems allow you to track when and where you met someone. However, if you are going to cold-call everyone, I’d recommend adding small post-its to your collection. Why add people to an electronic database if they’re not interested, and probably will never be interested, in your product? Keep a notepad nearby, a small post-it pad, make the initial call off the business card, and if they’re not interested now, put the post-it on the card with the date you called and that they weren’t interested. … or a date they said to call back. You might only manage 10 business cards per sheet, but you could take some notes on paper, fold them up and stick them behind the card in question. Now you can try them again later, but don’t have to spend much time on someone who is not making you money.

Another person I know writes the event & date on the cards when she brings them home. She’s going to start using my binder system, rather than have the cards in piles, but I like the idea of putting a date on them. I’m not going to, but I like it

Even if I had a business card scanner, I would want to hold on to the business cards themselves. I find they give me important clues to who the person is — the style of card often helps me remember who the person behind the card was. If I only had the information, I might not remember the person. Also it’s easier to pass along a business card if you have it than if you scanned it. I have been known to bring the whole business card binder with me to speed networking events.

Now, there are some cards you should not have in this system. These are your preferred vendors, other members of your own referral group, cards from terrific places to bring a client for lunch or dinner, and the people you feel most comfortable referring to others. If you’re in a larger organization you might include your colleagues in this category. For these types of cards, I have a small portable business card book, because I’m most likely to need these cards on-hand at any event. I can leave the big binder at the office and bring along my smaller binder.

When buying your supplies, shop local! Please find the nearest mom & pop stationery store and open a business account with them. I use Charles B. Merrill Office Products in Newburgh, NY — they deliver the next day.

Another thing I do is keep a stack of half-used paper, usually Chamber flyers that were printed only on one side, folded in half. These make great notepaper that I grab when I get a phone call and start taking notes on. Until I know someone is going into a binder, why use the virgin paper? They still fit in the book with 2 holes from a 3-hole-punch. It’s a great way to re-use before recycling. With a stick of re-stickable glue, I can quickly make any note into a post-it.

Phew. Good luck!!

I’ve decided to change discount policies. There are two blanket discounts available:

Orange & Sullivan (NY) Chamber of Commerce members, and members of Business Exchange Network get a base 5% discount on Eclectic Tech’s easy-to-edit websites.

Child care professionals (including teachers, schools, and child care centers), holistic businesses & practitioners, organic businesses, and registered educational non-profits get a base 10% discount on Eclectic Tech’s easy-to-edit websites.

I’m extending a discount of 5% for any contract which is paid in full at contract signing. This discount is in addition to the discounts mentioned above. So for a chamber member to enjoy a 10% discount now requires payment in full up-front.

The discounts will no longer extend to other services or my hourly rates.

I’ve watched some very large contracts come through where chamber members would be getting a discount that is more than enough to pay for me to renew my chamber membership next year. I can’t sustain that level of discounting on my services, especially any services that are laborious and may not be furthering my overall goals in my business.

I’m sorry for any inconvenience. I will honor any proposals that have not expired, but the new policies will take place in any future or re-assessed contracts.

I run this one-woman minority-owned company called Eclectic Tech. Started out with the intention of doing whatever it takes to help people (with technology). Found that most people need help with websites, so that’s my primary selling point and like any other company, I have to flaunt it.

I do my best to make sure I don’t bleed my clients for every cent they have. Came up with a great way to picture it — sudden inspiration in a restaurant in Warwick: “Free your website from the Bastille! Liberate your website from your oppressors!” all in a French-ish accent I like to flatter myself is pretty good. It was a hit. I love making people laugh.

Well, I have yet to find a French person who is offended. I don’t like doing the same schtick twice, but this is certainly my most popular self-aggrandizement. So it stuck — now I run around saying “Liberate your website!” a Whooooooole lot. Usually with the French accent. Because people actively request it. Once I did it in a fake Transylvanian accent “Is your vebmaster sucking you dry??” Did any Transylvanians come out of the woodwork to take offense? There was a room full of about 60 or 70 local business people — no one said anything, a few people laughed, most people smiled.

So, my client Paul Ellis created this Faaaaaabulous commercial for me, inspired by my own inspirations. He has 4 actors do this commercial — 3 “Mexican revolutionaries” and a damsel in distress. Same basic schtick: freedom from your oppressive webmasters. It’s on the radio. It’s on my website. I love the commercial. It’s a work of art. It’s a whole minute-thirty long, you can’t BUY an ad slot like that on the air!

After all my other “revolutionary” spontaneous ads, someone’s taking offense at the commercial. Maybe more than one someone. Because maybe, just maybe, it’s racially biased.

I don’t know who you are, but there’s no racial slurs in the commercial — there’s no vandals or “bad guys” in any of the voices and the webmaster’s race or lifemate are not mentioned. The damsel cries “Help, Help” and the revolutionaries come to tell her about Eclectic Tech and how Eclectic Tech can free her from oppression. I’m not Mexican, so maybe I have no right to portray Mexicans in my advertising any more than I had a right to portray a French revolutionary, or a Transylvanian vampiress. But I grew up the daughter of an Argentinean immigrant. I’m Hispanic. My children are 1/2 Puerto Rican, and all Hispanic. When he described the commercial to me, and I read the script, I thought it was cool. When I heard it I thought it was brilliant.

All of this was probably not an issue until it came time for Paul Ellis to run for Chester Town Supervisor. After all, someone has to find some dirt to fling and get offended — and men aren’t marching after him with torches and pitchforks for the character named “Harry Paratestis” so I guess the next obvious target is my commercial. Gotta get dirt on this man who works himself to the bone, collaborating with everyone on every project, trying to make people laugh, no matter what their color, gender, or who they sleep with. So this man makes me an inspired, funny, and talented commercial, intended for play during a radio COMEDY, and somewhere in the middle of the high sidekick and the dead guy with the dirty name, people can’t seem to locate their sense of humor anymore. It’s with the missing sock, people!

No wonder commercials have to resort to CGI-animated bullfrogs and geckos. People have missed the point, but I’ll let you in on it: The joke is NOT about the revolutionaries. The accents are trite clues that there’s a bigger joke going on. The REAL joke is about web-masters who take advantage of their clients, creating websites no one can touch but them. These people charge either monthly fees or per-change charges for people to keep their websites up to date. And so far, even THEY aren’t taking offense!! No matter what color they are, where their ancestors are from, what language they speak, who they sleep with, or what gender they are, the webmasters have not risen to defend themselves. I believe they have every right to their residual income, and I believe their clients have every right to get fed up with it and choose a different alternative, which I will happily offer them. And I’ll use every historical reference to revolutions and oppression I want — as long as it makes someone giggle — to drive that point home. Robin Hood? Sure! Boston Tea Party? You betcha!! Moses & the Pharaoh? Now you’re talking! “Let my website go!”

I don’t get people. But here’s one Hispanic woman who is saying WTF about this attitude. Do you want to talk about crimes against humanity: Paul Ellis made me laugh! Now there’s a crime — I might live a little longer because I laughed and released some endorphins. If you don’t find it funny, why are you listening? At least I got a good hearty laugh out of the thought of anyone being offended!

Can you believe I founded this LLC in 2004? On August 24th (or was it 25th?) it will be the anniversary of Eclectic Tech, LLC. Officially 3 years old, I’ll be entering my 4th year of business. Oogie. I can see ghosts of business past already.

My next several weeks are going to be hectic. Post-mortem of yesterday’s conference, all the business meetings normally held 3rd week of the month, all the meetings and business I put off so I could handle last-minute tasks and stress before the conference…and getting my kids back from Mother before packing them off to school again.

And I’ve said this before, but there’s always time for you. I love helping people out.

Today I sent someone to ICANN to see if they could recover their domain name — why would I take someone’s money to scramble to replace their website at a new domain name when they might recover that name legitimately?

I have a few appointments to help my client Linda Borghi of Abundant Life Farm to network in the region and gain clientele. I’m training two clients. The normal networking events like the Orange Networking Alliance. And I’m trying to remember where I left off when I put my business on pause for a moment.

The conference, on the other hand, went well. I’m so glad I didn’t have to handle every detail. I thought, the night before the conference, “Oh, no, I need evaluation forms for my workshops!” and had to give that up — no time. When I was there the next day, there were evaluation forms. I have to thank Susan (QED, LLC website coming in the future…) for handling details without needing me [I have a serious “If you want something done right…” complex!]. And Joe, her husband — I would think we either took turns keeping Susan sane or took turns doing things that needed to “just be done”. I like that synergy. People with focus getting things done. I could go quietly insane for a week and no one noticed Linda Borghi unknowingly helped keep me sane. It was better to focus on someone else’s needs than the billion things I should have been doing, but would only have stressed about and never accomplished anyway. I had honest moments of peace in the tsunami of anxiety.

I apologize if I missed a phone call, missed returning a call, missed a hint that someone wanted me to do something, or somehow made a commitment that I didn’t keep. What a month! I could list the accomplishments, such as the 92-page Business Edge website, but then you’d think I was bragging.

And I thank all the people who helped out at the conference. Thank you!!! I had a WONDERFUL time and didn’t have to run around taking care of “stuff” all day. Joe & Susan & Frank Lowell and I think the other woman was Andrea at the registration desk….you made my day terrific by taking care of all the minutia.

I have a client. Not a loud client all over my portfolio, a pretty quiet client. A good client. A repeat client. I worked with Kevin Burke of Lucid Marketing last year doing piecemeal projects while their systems administrator was out.

He’s started a new company named Light Iris, with a focus of marketing to new mothers.

He had a notion one day that he should get a better perspective on being a new mother, and has been wearing a 35-pound pregnancy suit on his off-hours. Not to parade around town, but to get an idea of what it’s like to have all that extra weight on.

He’s doing this experiential experiment for a month. You can read about it at http://blog.lightiris.com/

I’ve been working on the Orange Environment website, and one perk is that I’ll have a table at the Earth Day event in Warwick on April 21st.

I’m a very conscientious person, so I have to scrutinize myself to justify being there. When people walk up to my table and ask me why a web designer is there at a booth on Earth Day — what can I say to defend my “position”?

• My office runs either on sunlight from a big bay window or compact fluorescent lights
• I use 100% post-consumer paper
  • loosleaf for client notes

  • multi-use printer/copier paper for my laserjet
• when I get mail or fliers that are only used on one side, I keep them by the phone for quick note jotting.
• when a paper is used on both sides, I recycle it (sometimes shredded first)
• I have a home office only
  • the same heat for my home is heat for my office (the office room adjoins the kitchen; it’s a one-zone house, but at only 830 sqft it should be!)

  • I save on auto fuel & auto wear-n-tear
• I drive a used but still energy-efficient car for business & personal use (1994 honda civic at up to 33mpg)
• I turn the printer off when not in use
• I work by sunlight whenever possible
• I leave any extra computer equipment off whenever possible so only one computer is running the majority of the time
• I use wash-n-wear clothes for the most part
  • the washer is a high-efficiency front-loader rated exceptionally for water efficiency

  • the dryer has a dampness sensor thus is self-regulating
  • I use a scent and dye free detergent
  • I don’t use a fabric softener
• I use refurbished toner cartridges
• we have a duplex printer, and I print on both sides of the page for any multi-page documents
• whenever possible I print 2-up duplex, for reference documentation, because I don’t mind reading tiny print, but I do mind wasting paper
• I save the plastic &/or cellophane windows of envelopes I receive for craft projects (they make great filling for homemade cat toys!)

There are still areas in which I’m a culprit, however. I could (always) do better. We occasionally use whiteboards in my office, and I’m not really believing the EAP certification regarding the inks. I want desperately to know if there’s such a thing as soy laser toner cartridges, or any other alternatives that won’t turn the laser printer into a hunk of waste. I could use dryer balls, and I’m considering that (if they make the dryer even a tad more efficient it’s worth a 1 time expense). I could scold my roommate for leaving the bathroom light on. I printed up letterhead I could hardly afford, it came out lousy, now I have a ton of letterhead that shouldn’t have been printed in the first place, and should have been on recycled stock — live & learn. That letterhead is now the back of any one-page fliers I produce as handouts.

So I guess instead of feeling guilty, I could try to relax and realize that there are a bunch of things about me that cause me to stand out in a crowd of web design/programming professionals that could be considered when positioning myself in the “green” community as well: I’ve been an herbalist for about 15 years, I’m an Interfaith Minister, Reiki master, & Shaman. I guess having a booth isn’t such a bad idea after all!

My taste in chocolate went from white and milk in childhood to darker and darker chocolates. With the one exception of some stale 70% cocoa concoction my roommate gave me, I can go up to a 90% bar and be quite happy. I keep a bag of Ghiardelli double chocolate chips in the house to dip into for a quick fix, or for a rare batch of cookies or pancakes. Organic, free trade, Swiss, German, it doesn’t make much of a difference to me — just give me my chocolate, and no one gets hurt!

Except that those are made in a factory. The best chocolate to give, receive or eat is chocolates made with love.

Fran Greenfield (aka “Candy Fran”) of Candy Designs by Fran is sought-after and well received in both Orange and Sullivan counties, and most definitely makes her chocolates with love. Hand-made, melted, dipped, coated, drizzled, packaged, and often hand-delivered, Candy Fran makes the most exquisite treats you could ever eat. People who have given her corporate gift baskets always come back to give them again and again. Last fall, all my top clients got a treat created by Fran and I got thank-you emails including one with the subject line of “MMmmmmm chocolate!”

One was undeliverable, and so I ate it (can I still deduct it from my taxes? I tried!!). Clients shouldn’t move without informing their vendors *tsk*.

Fran’s treats are available retail and wholesale, and she’ll ship them to you or your clients. If you buy your candy from other online vendors, you might just be getting Fran’s chocolates under a different name…I just hope for everyone’s sake they still have a healthy dose of Vitamin-L (love), because if that’s lost in translation you ought to order straight from the source.

“My name is Fran, and I’m a chocoholic….” (Fran Greenfield, Orange Networking Alliance, Feb 20, 2007)

A year ago, I joined the Orange County Chamber of Commerce, and I went to my first business networking blast last July. I didn’t have the networking thing down yet, so I was sitting and crowd-watching, and saw this woman with an enormous basket of little bags. It was a “speed networking” event, and I wasn’t in her row, so I didn’t have the pleasure of being directly gifted with a sample. When the event was over, she announced that she had plenty left, and put them on a table on the side of the room. I still didn’t “get it” and continued networking as much as I could stand to before fleeing. The event had started at 6:45am, so I beg both ignorance and exhaustion as my lame excuses.

In September there was going to be an Expo, and I considered sharing a booth at the Expo with another business. I had been taken under wing by Melanie Richards of Prism Promotions who showed me the ropes and gave me several really good lessons about networking in Orange County, NY. It was due to Melanie that I spoke to the Chamber about sharing a table, and Fran was recommended as a booth partner. I spoke to Fran about possibly sharing a booth with her, but as enticing as sharing a booth with the highly-sought-after Chocolate Lady was, I bowed out due to financial frustrations and a lack of preparation time. It was my first year in the Chamber, and I’m the type who learns (A LOT!) by watching. I volunteered to help at the event rather than take a booth. So I finally met Fran at the member dinner mixer after the event. She was bubbly, lively, friendly and forthcoming, if a little frazzled, but who isn’t frazzled at the end of a long day at an expo?

I had been checking out local networking/referral groups, and because several people I had met and really liked at the Chamber were members of Business Exchange Network, I ended up joining that group. Fran is one of the members, and since I now get to see her almost every week, I’m a little more out-of-shape, a lot more chocolified, and I’ve gotten to know this wonderful woman much better than I would have otherwise. She is quirky, but bright and cheery, and I admire her. She’s modest and exceptionally generous, and she actually has two jobs — Candy Fran by night and child photographer by day. I can only imagine she gets the biggest and brightest smiles out of children, without needing to bribe them with chocolate, because she gets smiles out of adults without the chocolate as well, though I suppose the chocolate anticipation really helps.

If you’re looking for a treat for a holiday, a gift to say Thank You to a client, something to bring for an extra “Ah” or “Oh” at a networking event, an unforgettable chocolate business card, or to put on a few pounds in absolute ecstasy, talk to Fran. If you don’t believe me, come to some of the events where Fran often shares her treats by bringing samples. Or I’ll send you a chocolate business card made by Fran, I have a few left…

This post is a whole lot of thank you for someone who touched my heart as well as my taste buds!

The new Orange Environment website went live today, celebrating 25 years of rigorously keeping an eye on the environment. They have upcoming events - March 1st there’s a free conference for farms/agriculture, and on April 21st they’re celebrating Earth Day in Orange County, NY.

Please help this terrific non-profit survive another 25 years!

Preamble: I have decided I don’t like Gallery2 as my portfolio application. I’m going to be working on moving back to PmWiki for my portfolio in the future — so my latest work is not in my portfolio.

I re-created the Business Exchange Network’s website in December, 2006. The old site may still be available. This is a template rather than custom design, however I custom programmed several features for the site, then donated the instructions on how to do it for other sites back at the application project site. This site incorporates a calendar, member business directory, and each member has a profile page that acts as a mini-website for them. Since a few people in the group don’t have websites, this gives them a real place on the web to call home until they decide whether they want a website.

I helped out at KwicTax, LLC - programming a form on the site, adding required fields, and generally making the form and subsequent information revealed after filling out the form behave properly.

An ongoing client is up to her usual beautiful designs - Apryl of Silverflux Design has been outsourcing programming and general geekery and software installations to Eclectic Tech. This week we finished working on the Serendipity bead store website in Canada. My handiwork is the calendar and newsletter subscription integration.

In-progress Sites

Almost completed: Beth Ward of Jaidens Jewels has requested a website redesign and shopping cart. This work is in progress and if you’d like to see it before it’s finished, feel free to email me.

Almost completed: Chris Zino of Zino Technical Services in Bayville, NY has requested a website design and wiki application — he’s absolutely thrilled to be using a wiki and is already creating pages on the site, and I haven’t even gotten around to training him yet! At the time of the writing, we’re still hashing out the logo for his business, and once the logo is decided we may well be changing the colors on the site, but the site is up, works, he’s in business, and his contact info is there if anyone needs home audio installations, networking installation or repair, computer service, or a dozen other techie services on Long Island (Nassau & Suffolk Counties), he’s your guy!

New Client: I’m under contract for the redesign and reworking of Orange Environment’s website. I’ve started working, but there’s nothing to show yet. Orange Environment is a non-profit that has been working to save the open spaces of Orange County, NY for 25 years. This is their 25th Anniversary website overhaul, and this year they’ll be holding an Earth Day celebration on April 21st. Location(s) TBA. If you see my company name at the bottom of the site, then I’ve made progress enough to go live on my work. Until then, if you want to see the development site-in-progress, feel free to email me.

New Client: My newest client is Middletown Community Health Center (MCHC) who has requested a modernization and more features for their website. Again, if my company name is not at the bottom of the page, you’re looking at their old site. Ask me for a URL for their development site-in-progress. As of the time of writing, I haven’t gotten that far yet but work should begin shortly.