I’m a website designer & programmer. I can work with anyone, anywhere in the world. I chose to be different and do most of my work in the local region. But like I said, that’s different. Many of my colleagues think more is better, and try to price low and gain money on quantity rather than quality, both of their clients and of their services.

When searching for a service online, I don’t care if you’re looking for website hosting, website design, logo design, custom graphics, or an alarm company (the only item in this list that I’m not providing), you probably want — or need — to know where the person is.

So how do you figure it out?

I wanted to use a specific set of examples in this post. Top-of-the-search engine results with fantastic prices, and absolutely no phone number or address to be seen on their website. Sites that ended up being in other countries. Websites with blatant grammatical errors that obviously still rake in enough cash to get to the top of Google search results on pay-per-click hot topics that are highly competitive.

But they asked me nicely to remove their website address and information from my blog. So I’m removing it. Not exactly sure what offended them about the post, as they were only a live example and it was true that they were in a foreign country, but I’ll remove it to keep the peace.

Some cliches exist for a reason. “You get what you pay for” is one of them. In a vast sea of choices and no education, people choose the products by lowest price. There’s either too much information, or not enough, to educate the consumer into making informed choices.

There are real dangers in sending your money to a foreign corporation. They can be of the most stellar reputation, 100% honest, hard-working people, but you are still never afforded the same protections and conveniences you have working with someone in the same town or at least the same state. It is much less convenient to do business out-of-state, or out-of-the-country. If it’s out-of-state you have the additional complications of figuring out which state/jurisdiction to interpret your contract in, and where you have to travel to in order to arbitrate disputes. In foreign matters, unless you have the type of money it takes to go to International court, you don’t have legal protections no matter what the contract says.

If you are going to a local company, you can check their mailing address, their reputation, get a real referral from someone you know to someone you know you can trust. You can track their professional affiliations, check the Better Business Bureau to see if there are complaints against them. And more.

So how do you figure out who people really are? There is a database that stores their legal domain registration information. There is real consideration to abolishing this information on the web, but in the meantime the more of us who are using it for legitimate reasons (to check on the idenitity of a service before purchase) the better. This database is accessible at http://www.whois.net/

If you enter theirdomainname.com into Whois you can see their registration record. Enter “theirdomainname” in the field for looking up domain registration data. Make sure the right suffix is selected (”.com”) and click GO!

Not all domains show legal registration information online. The domain owner can hide that information by paying their domain registrar a few extra bucks to make even that anonymous…. Then you need to get into some website gymnastics to figure out who these people are, and I am not sure it’s worthwhile. If they’re hiding, maybe they have something to hide. More often, though, people are banking on ignorance. This blog post is to help some people wake up and smell the scandal. The flip side of this idea: If you run a legitimate business, you should not be anonymous on the web, and prospective clients shouldn’t need to resort to the “whois database” method above, just to figure out where you’re located. I get a few junk mails and a junk fax or 3 for having my information up — the worst is the domain-registration related spam, but that’s a hazard of doing legit business on the web.

I suggest you look at people’s Contact Us page and check that their information matches their WhoIs registration — check their professional affiliations and their memberships in local chambers of commerce. Ask if there have been any complaints against them.

If you’re in the local region, you could ask for a face-to-face with the person you’re doing business with. The only way to see eye-to-eye on any project is to actually be able to look someone in the face.

Moral: You pay for what you get.

Good luck!

There is an awful lot of clutter on the web. There ought to be a fine for littering in cyberspace. You’ve seen the kind of junk I’m talking about here and there: content that is there for the sole benefit of search engines, such as white keyword text on a white background, people who spam in blog comments, and even the harmless pages of nonsense that grows like weeds on each of our websites.

In June I tightened ship on my own website. I’ve implemented some new security on the blog software, notably reCAPTCHA, a captcha project by Carnegie Mellon University. Captchas use images containing distorted text that you have to re-type into a form field. The reCAPTCHA project uses portions of scanned/OCR’d books that failed to be recognized easily by computers to test users. Once the text is verified to be read by a human, it helps add books to electronic libraries. So using this method not only foils spammers, but helps with online literature projects.

I’m also working on editing down my website. I am guilty of using my ability to create web pages so easily as an opportunity to be too wordy. Some websites don’t have enough information, and you leave disappointed that you couldn’t find what you needed to know. Others are too wordy: “Welcome to (this website). We’re so glad you came… have a seat. Would you like some tea while you’re waiting for real content? The bathroom is down the hall.” I’m guilty as charged, in a court of my own self-examination.

I altered the navigation on the site, so it should hopefully make more sense to someone at least passingly familiar with websites. I started out with really obscure labels for the links, now I’m back down to the basics. Practice what I preach: I’m always telling my clients what should be on their homepage, how their navigation should be labeled. I have finally followed my own advice.

As a new service, I’m helping clients with their website “talk” — a website needs to be the executive summary of a longer proposition. The longer proposition can be there, behind the scenes, and you can bring on the content in layers that are carefully crafted to build detail into the subject. However, people don’t need to be hit over the head with a heavy sales pitch, proposal, or autobiography from the get-go.

Tightening up the wording, reducing babble, using bullet lists for main points, taking advantage of proper linking, and proper keyword integration.

People don’t have time to sit through a long reading: they came with something in mind, even if it was just to learn more about you, and then they’re going to go on to the next thing in their life. I’m working on other ways to increase website traffic to my client’s site other than the stinking, lying, cheating ways that some search engine optimization businesses have taken up. It’s a definite art, and it’s easier to do on content that you didn’t write yourself, so for me it’s slow going between projects, and for clients, hopefully it won’t be as slow and inconsistent.

Some of my new philosophies about optimization of websites were covered in my second workshop at the QED Business Edge conference yesterday: “Who’s your website for?” It went over well. More about it later.

Because I’m expanding my business into content development and website planning, I’m starting to subcontract some design work out so I can make room for adding new services to my business. To see what this looks like, see the Rhthym and Rhyme Childcare and Simply FlawlessFaces websites.

Liberate Your Website (part 1)

I’ve come to realize that people aren’t “getting it” when I tell them that my websites are “easy to edit” so I’ve created a movie (6 minutes 10 seconds) to demo it.

It isn’t one of those build-your-website applications you always see on the web — those force you to do all the dirty work and BOY can you break the website, create some hideous Frankenstein-monster website contraption that frightens away clients.

No, that’s not at all what this is.

You can’t really break the website when you use this application. Maybe you can make some poor content design choices, such as making all your content text bold, or italic, so that you have no means left with which to emphasize a word. Maybe you can type in all caps, make everything on the page a headline, etc. But you aren’t playing with the design, only the content, of your website, and changing styles and colors is not an accident.

So, take a look at the demo and see how this is a simple CONTENT management system, and don’t frighten your clients away anymore! In the demo movie — which is only 6 minutes! — I play with several real live websites, so you can see how easy it is to edit your own content. In 6 minutes I could hardly explain to a web designer what I want them to change on a website; I’d rather do it through the Easy-to-Edit system. That’s why all my websites are using this system: in spite of being a web designer, I want to have a quick and easy way to add and edit website content on my sites.

I have the pleasure of being a member of the Orange County Chamber of Commerce (I really need to put a member logo up to that effect), and as part of their membership drive I get to include a letter-sized flyer in a mailing.

I opted for the July mailing, since I have a couple ads coming out in June, and I want to see what impact they have. Also, I wanted the June 15 deadline to get them the flyer. Brainstorming and printing up 3000 flyers is no joke.

I’ve opted for 100% post-consumer paper, and I’m on the third laser cartridge (if anyone knows of soy-ink laser cartridges, I want to know! Now!).

Why the brainstorming? Boy, I’m so glad you asked!

You see, most of the flyers that come in the mailers are typical. Boring. Dry. Unimaginative. I’m a designer, a creative spirit — and adding to the boredom in the world is counter to my Declaration of Don’t Waste My Time. Boring flyers destined for the round (or *cross-fingers* recycle) bin and tantamount to spam. To environmental waste. I’ve come up with a unique idea, and unlike most people I’m going to use both sides of the paper (novel, isn’t it?). I’m making sure it has as low an environmental impact as I can muster on my low-budget-advertising strings. This chamber mailer is sent out monthly with other fliers anyway, via snail mail that gets delivered daily anyway. No extra envelopes needed. The recycled paper helps too, though I would prefer renewable treeless, denim, soy ink, etc. I just can’t afford the printing costs, and if I print at an environmental printer’s there’s delivery costs, the truck to my place — the extra pollution-per-mile of delivery.

I put a plea on the paper, right next to the recycle symbol, asking people who don’t need it to pass it on to someone else. The box of 3000 pages is rather large. Did I mention 3 laser ink cartridges? I hate to think of all my effort going to the waste basket.

I also don’t think any other company put as many man-hours into designing their flyers as I have. I’ve already put about 50+ hours into it. Creativity has a price. But now that I’m done, it is also be a viable stand-alone flyer for private mailers. It also has the potential (with a smidgeon of effort from me, I did my retouching on the greyscale images) to be printed in 4 color glossy (and look great!) eventually, but this time I think it will just be a laser print. I doubt a 4 color printer with sufficient ink for 3000 flyers is in my near future, and 4 color environmentally sound printing isn’t in my near future either.

I have preview images for y’all on my inhouse portfolio page.

Enjoy!