Having competition is nice. It challenges me to new levels of activity and knowledge in my industry. Unfortunately when it comes to search engine optimization — everyone who says they DO, or CAN is making sites that AREN’T. I started a short series of consumer-education articles for SEO. If you want to know MORE about how to tell if a graphics/web firm is really creating SEO sites, follow my hints on THEIR companies and their portfolio work. If you want to know whether YOUR SEO firm has done their job — follow the hints on YOUR website.